Sober October: Dry January’s (Older!) Sibling

It’s no news that the health and wellness community flocks to Dry January as an opportunity to break up with alcohol for 31 days. According to surveys from CGA, a food and drink research firm, 35% of legal-aged US adults skipped alcohol for the entire January of 2022— an increase from the previous high of 21% in 2019.

But what about Dry January’s lesser known sibling: Sober October? Sober October started 10 years ago with an Australian fundraiser for cancer support. It went mainstream three years ago when Joe Rogan announced he was taking up the challenge on his podcast and invited listeners to join in.

On its face, Sober October is a simple challenge. The only rule is to not drink alcohol for 31 days. But, the truth is, if alcohol is ingrained into your rituals and your social life, that simple rule can be tough.  

So, best to focus on the benefits of the challenge to really help you through. Let us help:

Get the health benefits

Two of the biggest health benefits to abstaining are improved sleep and healthier diet. All the research shows that drinking alcohol impairs your sleep. And without adequate sleep, your key abilities - decision making, memory, learning - are impaired. (That’s where poor eating choices come into play!).

Enjoy new experiences

Without booze, you might have more time on your hands and are likely changing your usual social patterns. Maybe a brisk walk with a friend over “happy hour”?  Or catch up on your reading before bed? Take a 30-day running or yoga challenge?  Share your time with others through volunteer opportunities? Maybe try some new non-alcoholic beverages with interesting meal recipes from your kitchen? 


Better understand your relationship with alcohol.

Can you remember the last time you took a meaningful break from alcohol?  Unless it was recently, you are probably going to learn a lot of new things. Consider this one big experiment to see what your body can do without booze. 

Curious? Give that one rule a try!